Smart Label is available on an array of food, beverage, personal care, household and pet care products. A click of a URL or scan of a QR code or bar code directs consumers to a standardized Smart Label landing page, which also features an easy-to-navigate universal design.
Through the Smart Label site, shoppers learn what their products are made of, how they were produced, country of origin, genetically modified organisms (GMO) inclusion, and also how products fit into their lifestyle. For example, details can include ingredients, nutritional information, usage instructions, safe handling instructions, company/brand information, social compliance, and third-party certifications. Perhaps most importantly, shoppers know they have brand-sanctioned information.
For example, let’s say you are shopping for Hershey’s Milk Chocolates. You can view their Smart Label page via their website or by interacting with the product online or in-store. Click here to see what you’d find via Smart Label.